https://www.jwongillustration.com/home daily 1.0 2025-12-10 https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/475dced5-19f9-408a-bc95-35df2e69562d/WEB_MENU-IndieAleHouse.jpg https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/04e9c935-a283-43b5-ab90-74ea4fb750ea/Eataly_ShortHills_15.jpg https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1452126675155-L5J2DKA319IUA01TO5GC/15_dimsummap.png https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/83fd5aa3-0ca3-474f-b3c2-4792009034a3/Website+Assets+2025_Header.png https://www.jwongillustration.com/404 daily 0.75 2025-04-08 https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/0611801f-6d57-43b6-bd18-027a7680e7bc/Website+Assets+2025_404.png https://www.jwongillustration.com/layouts-menu-1 daily 0.75 2025-07-01 https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1745550758645-FHCVE4PSM8411IHZUOCP/ENY_vergnanoCaffe-7.jpg layouts & menu OPT2 Flatiron, NYC | Lead designer for the expansion of Eataly Flatiron's caffe area to include a whole new caffe counter, exterior facade, seating area, and pastry bar with their partner, Caffe Vergnano. Project has included: coming soon, exterior (designing, proposing, and permitting), and interior signage. Example of interior signage work for the caffe: menus, storytelling signage, and visual merchandising. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/0496da18-324b-4343-a427-1111ff6eec10/Eataly_Packaging-Caffe_To-Go-1.jpg layouts & menu OPT2 North America | Responsible for implementing new branding onto collateral and graphic assets for Eataly's cafe concept: Eataly Caffè. Responsible for brand extension, to-go and to-stay collateral design and file set up for print. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/6a59fb08-bd7d-4ff4-af36-f2a07e67207f/EFI-R24_S4001_Vergnano-Menu_DecalVinyl_x1.jpg layouts & menu OPT2 Flatiron, NYC | Sample menu of Eataly Flatiron's expanded caffe menu for Caffe Vergnano. Responsible for design, file set up for print and web, and maintenance. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/e1b8937e-6847-40ce-888c-b2001439411c/Eataly_Packaging-Caffe_Cups-1.jpg layouts & menu OPT2 North America | Sample of to-stay collateral design (cappuccino cups). source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/624d8697-3820-47c7-87e0-2f4a22b95cb1/Web_Menu-Milano.jpg layouts & menu OPT2 Yorkville, TO | Lunch sample menu from Eataly Toronto's trattoria Milano restaurant (poster version). Responsible for design, file set up for print and web, and maintenance. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/0ef0b7a8-42dc-4d8e-9667-d6a29b4e05a2/Eataly_Packaging-Caffe_To-Go-2.jpg layouts & menu OPT2 North America | Sample of caffe collateral design (espresso & to-go cups). source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/b1cc3fde-ce21-4330-93da-e2b9c1942d70/TOR_Trattoria+Milano_Lunch+Menu_2022.9.20_poster.jpg layouts & menu OPT2 Yorkville, TO | Lunch sample menu from Eataly Toronto's trattoria Milano restaurant (poster version). Responsible for design, file set up for print and web, and maintenance. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/968c8ebe-aea3-415a-b455-67cf2ad19e11/Eataly_Packaging-Caffe_Gelato-Cups-1.jpg layouts & menu OPT2 North America | Sample of caffe collateral design (gelato to-go cups). source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/72818d67-72a8-417b-872c-20bee0f0d524/Space_Cocchi-Bar2.jpg layouts & menu OPT2 Yorkville, TO | Eataly Toronto's first bar pop-up concept: Bar Cocchi. In partnership with the Cocchi brand, I created a space in Eataly Toronto's La Piazza restaurant to celebrate an iconic spirit: vermouth. Responsible for design, file set up for print, execution. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/ee1ed845-fe8f-4a83-82cc-e4049cb4f1cd/ENY-Gelateria_Store_Spaces-1.jpg layouts & menu OPT2 Flatiron, NYC | Supporting designer for the Gelateria addition to Eataly Flatiron. Interior signage work for La Gelateria di Eataly: menu design direction, project manager. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/4cedafc3-31c1-48fc-b31f-3462ae5702d7/Space_Cocchi-Bar.jpg layouts & menu OPT2 Yorkville, TO | The educational "wow moment" in Eataly Toronto's La Piazza's Bar Cocchi pop up. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/5065b778-3937-4394-a319-89e8093d4818/ENY-Gelateria_Menu-1.jpg layouts & menu OPT2 Flatiron, NYC | Sample menu of Eataly Flatiron's La Gelateria di Eataly concept. Responsible for menu design direction, project manager. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/f7090559-2c2b-4813-aafa-fbab98abc85a/Space_Cocchi-Bar-SIGN.jpg layouts & menu OPT2 Yorkville, TO | Infographic sign sample from Bar Cocchi pop-up https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/7eae795c-6616-42dc-8f5f-03d82fc4fbbf/Web_Menu-Piazza1.jpg layouts & menu OPT2 Yorkville, TO | Sample menu from Eataly Toronto's Piazza restaurant (outer part). Responsible for design, file set up for print and web, and maintenance. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/0ccebb73-0e27-4c31-9d6b-2aaecb9582c7/WEB_LAYOUT-Calendar2025_Tuna1.jpg layouts & menu OPT2 Independent work: 2025 tuna-themed calendar https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1f20105c-b28e-4454-945e-47cbb3934314/Toronto_Piazza+Menu_11x17_2022.3.102.jpg layouts & menu OPT2 Yorkville, TO | Beverage sample menu from Eataly Toronto's Piazza restaurant (outer part). Responsible for design, file set up for print and web, and maintenance. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1b1819b4-4cfc-4e6d-80c2-89599305557e/Event_Assets-1.jpg layouts & menu OPT2 Sample of event collateral for social media promotion source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1bf433d8-31d2-47d9-be79-4767c69b8df2/Toronto_Piazza+Menu_11x17_2022.3.10.jpg layouts & menu OPT2 Yorkville, TO | Beverage sample menu from Eataly Toronto's Piazza restaurant (inner part). Responsible for design, file set up for print and web, and maintenance. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/d3a6fc29-b0c4-4f89-8063-5abe3943430a/IMG-20250305-WA0002.jpg layouts & menu OPT2 Yorkville, TO | Celebrating Eataly Toronto's Aperol patio, I developed with their marketing manager promotional "care packages". Collateral includes: Promotional postcard, pop-up menu and storytelling booklet, travel-themed packaging. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/475dced5-19f9-408a-bc95-35df2e69562d/WEB_MENU-IndieAleHouse.jpg layouts & menu OPT2 The Junction, TO | Beverage and food sample menu from Indie Ale House brewery. Responsible for design, and set up for print. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/57053793-a47d-4a9f-bce4-44b799848257/WEB_LAYOUT-Book_WINE2.jpg layouts & menu OPT2 North America | A labor of love, I worked with Eataly Toronto's Beverage Manager on a wine club series where guests received themed wine kits and a virtual tasting class with drink vouchers, infographics, tasting booklets, and wine kit packaging. Responsible for design, file set up for print, and monthly updates. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/c96a55f7-607e-444c-a781-4f65e5315713/Artboard+2%403x-100.jpg layouts & menu OPT2 North America | Eataly Toronto's wine club series: Orange wines edition https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/08863266-1a6d-49e4-bd64-59fb47b5bcf3/ETO_Wine+Club_Volcanic_Booklet-Education_R.jpg layouts & menu OPT2 North America | Eataly Toronto's wine club series: Volcanic wines edition https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/475dced5-19f9-408a-bc95-35df2e69562d/WEB_MENU-IndieAleHouse.jpg https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/2c51608d-bf10-4742-9e18-f4144acd4bf3/WEB_LAYOUT-Book_WINE1.jpg https://www.jwongillustration.com/layouts-menu-1-1 daily 0.75 2025-07-01 https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/feb3fb0c-2f61-406c-b3be-408b33e4f3f9/Space-Coming-Soon_ELF1.jpg spaces SOHO, NYC | Lead designer on the opening location, Eataly Lafayette. Example of Coming Soon signage. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/e93118e1-95a2-462d-90db-0b6ec093df7d/Space-Exterior-Facade_ELF1.jpg spaces SOHO, NYC | Lead designer on the opening location, Eataly Lafayette. Example of Exterior signage. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/9f726974-b5a4-453f-87be-b65b213a321d/SoHo_9.16_photo-15.jpg spaces SOHO, NYC | Lead designer on the opening location, Eataly Lafayette. Example of interior signage work for the market: creating oversized and general retail product storytelling signage, etc. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/bea9f390-7ff4-4cd0-87d8-76ea1009e031/Eataly-Don-Mills-Grand-opening-FINALS-%28May-30th-2024%29-3.jpg spaces Sherway Gardens, TO | Lead designer on the opening location, Eataly Shops at Don Mills. Responsible for Coming Soon, Exterior, and Interior signage. Example of exterior signage work. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/f86d7c9b-060e-43d0-a357-36df522f391a/Space-Coming-Soon_ESG1.jpg spaces Sherway Gardens, TO | Lead designer on the opening location, Eataly Sherway Gardens. Example of Coming Soon hoarding Signage https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/cbdbd408-66e0-4a80-b10d-902a4b5e6a6a/ESG-56.jpg spaces Sherway Gardens, TO | Lead designer on the opening location, Eataly Sherway Gardens. Example of interior signage work for the market: creating upscale identification market signage, retail product storytelling signage, etc. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/9e18cf4a-3603-4bfe-8cdc-fc78c71792a3/Eataly_ShortHills_06.jpg spaces Sherway Gardens, TO | Opening of Eataly Sherway Gardens: art directed the art work for the restaurant and coordinated with local screen printers and framers to give the pieces their signature look. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/24ad3182-bb15-40dc-b0f7-9f5427a86c9c/MicrosoftTeams-image+%28255%29.png spaces Sherway Gardens, TO | Lead designer on the opening location, Eataly Sherway Gardens. Example of directional signage. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/d73991d3-bd83-4635-81f6-2a5fa792d726/WEB_Space-Coming-Soon_ENY1.jpg spaces Flatiron, NYC | Lead designer for the expansion of Eataly Flatiron's caffe area to include a whole new caffe counter, exterior facade, seating area, and pastry bar with their partner, Caffe Vergnano. Project has included: coming soon, exterior (designing, proposing, and permitting), and interior signage. Example of coming soon signage for the caffe. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/42b2e9a5-3bbb-4bc5-94db-04be4152fc72/ENY_vergnanoCaffe-7.jpg spaces Flatiron, NYC | Lead designer for the expansion of Eataly Flatiron's caffe area to include a whole new caffe counter, exterior facade, seating area, and pastry bar with their partner, Caffe Vergnano. Project has included: coming soon, exterior (designing, proposing, and permitting), and interior signage. Example of interior signage work for the caffe: menus, storytelling signage, and visual merchandising. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/f2d039a3-291c-42f3-987d-0fd527faec6f/IMG_0152.jpg spaces Short Hills, NJ | Lead designer on the opening location, Eataly Short Hills. Example of interior signage work for quick service: creating upscale identification signage, visual merchandising, storytelling signage, counter tags, etc. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/224c826b-e7cc-49b8-b3b0-f8370c86901f/IMG_0149.jpg spaces Short Hills, NJ | Lead designer on the opening location, Eataly Short Hills. Example of interior signage work for the market: creating upscale identification market signage, retail product storytelling signage, etc. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/0be8f5b0-6e27-426c-b6e4-eb790837c39b/EC-HY_Store_Spaces_Facade-1.jpg spaces Hudson Yards, NYC | Supervising Graphics Manager on the opening location, Eataly Caffè Hudson Yards. Responsible for managing and overseeing the development of Coming Soon, Exterior, and Interior signage. Example of exterior signage work. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/c16b16fc-7eca-4539-ba74-565b2e2635c2/EC-RC_Store_Spaces_Facade-1.jpg spaces Rockefeller, NYC | Supervising Graphics Manager on the opening location, Eataly Caffè Rockefeller Center. Responsible for managing and overseeing the development of Coming Soon, Exterior, and Interior signage. Example of exterior signage work. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/792cda30-f52a-4657-a01e-e12633ac7da8/EC-HY_Store_Spaces_Space-1.jpg spaces Rockefeller, NYC | Example of interior signage work for the market with new brand concept. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/d8d6a9a9-9ba6-48af-89e6-6f63dbb2f909/EC-HY_Store_Spaces_Space-2.jpg spaces Rockefeller, NYC | Example of interior signage work for the market with new brand concept. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/cce72a0d-bf5d-4004-bc8c-0028d4886976/EAV_Store_Spaces_Gelato-1.jpg spaces Aventura, FL | Lead designer on the opening location, Eataly Aventura. Example of interior signage work for Gelato Counter: creating upscale identification signage, storytelling signage, counter tags, etc. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/d954af5d-b2eb-4766-9052-811186438fa4/EAV_Store_Spaces_Lavazza-1.jpg spaces Aventura, FL | Lead designer on the opening location, Eataly Aventura. Example of interior signage work for Lavazza Caffe: creating upscale identification signage, storytelling signage, etc up to Lavazza brand standards. source: Eataly https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/0c0f429f-e7bf-4954-b213-aab4e15b85c6/Eataly-Don-Mills-Grand-opening-FINALS-%28May-30th-2024%29-57.jpg https://www.jwongillustration.com/illustrations-1 daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1452126675155-L5J2DKA319IUA01TO5GC/15_dimsummap.png illustrations Typical Chinese-American childhood Scene #96 https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1393130433443-RZ7NJUZK986FXIJ8P8VU/13_FISH-MARKET.png illustrations Typical Chinese-American childhood Scene #98 https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1461011726970-2E08BCPFHPR83Y1Z0517/16_CNY-monkey.png illustrations Typical Chinese-American childhood Scene #16 https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1432513064105-QRQIE76RGP41PYSMKB4T/14_youkai-night.png illustrations Play on the Yuki-Onna story https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1461011804542-JH1D8L03R3V73IW1B3ND/16_beer-spots_CLU3.png illustrations TONY Editorial Piece https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1461011804006-YYFK8TZ29KK9D3ABMXHH/16_beer-spots_CLU2.png illustrations TONY Editorial Piece https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1461011801007-05R3V0AI8MJWQK3T7CBH/16_beer-spots_CLU1.png illustrations TONY Editorial Piece https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1461012235842-JFGET4KMG6Y9WRUI3DE0/16_Gutless-Wonder.png illustrations Inspired by Kurt Vonnegut’s Kilgore Trout’s GUTLESS WONDER https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1432512084138-0LQR34UELR56G8KBN87Y/14_gilgongo.png illustrations Inspired by Kurt Vonnegut’s Kilgore Trout’s GILGONGO! https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1403992149174-RHOXLLO28QJ6EEY2UI14/final.png illustrations Untitled #018 https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1393131934305-EG12UNIOGYGTFTH8IFTA/12_MFOOD_3.png illustrations Look into overly healthy diet culture https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1393133011997-ZULX81SC9RE035F4N75C/12_FOOD-COMP_1.png illustrations A humorous assumption on how competitve eaters train. https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1393128905042-HX1ZCG1TIM9646DQM6K0/fast-food-junk-fin.png illustrations Street food, junk food, trash https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1393132621592-S0YS1SGXWY3GUMBN65ID/yakisoba.png illustrations FOOD & BEVERAGE: Yakisoba https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1393132238180-FKYH4MP22H08N22WU50Z/black-velvet.png illustrations FOOD & BEVERAGE: Black Velvet https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1393132620736-167MWDSVGMDQ7E6137FU/cuban.png illustrations FOOD & BEVERAGE: Cubano https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1393132237584-XLJYPJOVWLWK6DBACU0M/black-bart.png illustrations FOOD & BEVERAGE: Black Bart https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1393132237756-MUHKB28G1LFHYFFECDLT/black-n-tan.png illustrations FOOD & BEVERAGE: Black n Tan https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1393132619619-FX1RYMAI37BM1D74K1I1/bahn-mi.png illustrations FOOD & BEVERAGE: Bánh Mì https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1393130793357-28R8VOCI5TKEZ8WNYTLG/13_LEMON-HEAD-CLASSROOM.png illustrations Things only go wrong for these lemon heads: School Edition https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1393136865186-AT7BW92AVD3XLMYFG53V/14_lemonhead.png illustrations Things only go wrong for these lemon heads: Road Trip Edition https://images.squarespace-cdn.com/content/v1/530949a6e4b0dbc78d155a8e/1393128463651-6WCOGP5MAMBJWNQ00A4E/lux-jet.png illustrations UJET Editorial Piece